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Senior Manager, Content Marketing Strategy - CVS Media Exchange (CMX)
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$45 - $49.3
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Senior Manager, Content Marketing Strategy - CVS Media Exchange (CMX)
Hybrid
Contract/Temp
Wellesley, MA, 02482
45 -
49.3
Today
15133060
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Email
LinkedIn
Whatsapp
X (Formerly Twitter)
Facebook
Description
Job Title
Senior Manager, Content Marketing Strategy
Location
Wellesley, MA; Boston, MA; Woonsocket, RI; New York / Soho area, NY; Chicago, IL
Position Description
CMX is looking for a Senior Manager, Content Marketing Strategy to lead the content engine for client Media Exchange, the retail media network of client Pharmacy. This role will own how CMX shows up in the market—from what we say and how we say it, to where and when we show up. You’ll develop and execute a differentiated content strategy that strengthens the CMX brand, establishes our point of view in retail media, and drives meaningful engagement with advertisers, agencies and industry audiences.
Roles Responsibilities
• Develop and own the overarching CMX content marketing strategy across owned, earned and paid channels, with primary ownership of the owned content ecosystem.
• Establish CMX’s content pillars, editorial POV and messaging framework, ensuring content consistently reinforces our differentiated position in the retail media marketplace.
• Build and manage an integrated annual and quarterly content calendar that connects business priorities, product launches, consumer insights, industry trends, tentpole moments and events.
• Identify opportunities to turn CMX data, insights, innovation, partnerships and client stories into compelling content and thought leadership.
• Develop an editorial approach that balances timely industry commentary with evergreen content that builds CMX’s brand over time.
• Partner with PR and communications teams to identify and develop earned media opportunities, including contributed content, executive POVs, interviews, industry commentary and announcements.
• Establish clear processes for content intake, prioritization, development, approvals and publication across a complex, matrixed organization.
• Manage external agencies and partners when needed, providing clear strategic direction, briefs and feedback.
• Establish KPIs for CMX content across owned, earned and paid channels and use performance data to continuously improve the strategy.
• Track competitive and industry trends to identify content whitespace and opportunities for CMX to lead the conversation.
• Translate channel and audience performance into actionable recommendations for CMX leadership.
Skills
• 5-7 years of experience in content marketing, brand marketing, communications, editorial strategy or a related field, preferably within B2B, advertising, media, technology, commerce or retail.
• Demonstrated experience owning a content strategy and editorial calendar across multiple channels.
• Strong understanding of the retail media, commerce media, digital advertising or adtech landscape and the ability to independently develop credible content and POVs on industry topics.
• Exceptional writing, editing and storytelling skills, with the ability to make complex business, technology and media concepts engaging and accessible.
• 2+ years of experience in retail media, commerce media, adtech, digital media, an agency or related B2B marketing environment (preferred).
• Experience developing thought leadership and earned media programs (preferred).
• Experience partnering with PR/communications teams and/or external agencies (preferred).
• Experience with product marketing or marketing for a digital media platform (preferred).
• Experience managing executive social media or executive thought leadership (preferred).
• Experience with website redesigns or evolving website content strategy (preferred).
• Familiarity with marketing and analytics platforms such as LinkedIn, Marketo and Adobe Analytics (preferred).
Education
• Bachelor’s degree required
• Preferred in Business, Marketing, Strategic Communications, or related field
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Senior Manager, Content Marketing Strategy - CVS Media Exchange (CMX)
Copy job link
Email
LinkedIn
Whatsapp
X (Formerly Twitter)
Facebook
Hybrid
Contract/Temp
Wellesley, MA, 02482
45 -
49.3
Today
15133060
Description
Job Title
Senior Manager, Content Marketing Strategy
Location
Wellesley, MA; Boston, MA; Woonsocket, RI; New York / Soho area, NY; Chicago, IL
Position Description
CMX is looking for a Senior Manager, Content Marketing Strategy to lead the content engine for client Media Exchange, the retail media network of client Pharmacy. This role will own how CMX shows up in the market—from what we say and how we say it, to where and when we show up. You’ll develop and execute a differentiated content strategy that strengthens the CMX brand, establishes our point of view in retail media, and drives meaningful engagement with advertisers, agencies and industry audiences.
Roles Responsibilities
• Develop and own the overarching CMX content marketing strategy across owned, earned and paid channels, with primary ownership of the owned content ecosystem.
• Establish CMX’s content pillars, editorial POV and messaging framework, ensuring content consistently reinforces our differentiated position in the retail media marketplace.
• Build and manage an integrated annual and quarterly content calendar that connects business priorities, product launches, consumer insights, industry trends, tentpole moments and events.
• Identify opportunities to turn CMX data, insights, innovation, partnerships and client stories into compelling content and thought leadership.
• Develop an editorial approach that balances timely industry commentary with evergreen content that builds CMX’s brand over time.
• Partner with PR and communications teams to identify and develop earned media opportunities, including contributed content, executive POVs, interviews, industry commentary and announcements.
• Establish clear processes for content intake, prioritization, development, approvals and publication across a complex, matrixed organization.
• Manage external agencies and partners when needed, providing clear strategic direction, briefs and feedback.
• Establish KPIs for CMX content across owned, earned and paid channels and use performance data to continuously improve the strategy.
• Track competitive and industry trends to identify content whitespace and opportunities for CMX to lead the conversation.
• Translate channel and audience performance into actionable recommendations for CMX leadership.
Skills
• 5-7 years of experience in content marketing, brand marketing, communications, editorial strategy or a related field, preferably within B2B, advertising, media, technology, commerce or retail.
• Demonstrated experience owning a content strategy and editorial calendar across multiple channels.
• Strong understanding of the retail media, commerce media, digital advertising or adtech landscape and the ability to independently develop credible content and POVs on industry topics.
• Exceptional writing, editing and storytelling skills, with the ability to make complex business, technology and media concepts engaging and accessible.
• 2+ years of experience in retail media, commerce media, adtech, digital media, an agency or related B2B marketing environment (preferred).
• Experience developing thought leadership and earned media programs (preferred).
• Experience partnering with PR/communications teams and/or external agencies (preferred).
• Experience with product marketing or marketing for a digital media platform (preferred).
• Experience managing executive social media or executive thought leadership (preferred).
• Experience with website redesigns or evolving website content strategy (preferred).
• Familiarity with marketing and analytics platforms such as LinkedIn, Marketo and Adobe Analytics (preferred).
Education
• Bachelor’s degree required
• Preferred in Business, Marketing, Strategic Communications, or related field
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