"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".

Job Title: Marketing Science Lead

Location: New York City, NY

Duration: 3 Months

Pay Rate: $125- $130/hr. on W2

Job Description:

Primarily analytical focus driving performance pillar analysis, deep dives and standing up tools that automate analysis.

What youll do:

• Own the measurement strategy, operations, goals, and learning plans for large customer verticals.
• Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping.
• Work closely with Sales, Product, and Product Marketing leadership to evaluate, position, and improve ad-products leveraging causal and observational measurement frameworks.
• Lead quarterly business reviews of the business, highlighting industry trends, measurement adoption, learnings progress, and relevant requests to extended measurement leadership and cross-functional teams.
• Lead measurement operations across first and third party measurement solutions.
• Prime-mover on market and country level performance meta analyses, market ads efficacy research, and development of playbooks rooted in scientifically sound analysis.
• Build measurement fluency and competency across your team, Sales, and other cross-functional partners.
• Serve as the day-to-day trusted measurement consultant for key strategic advertiser relationships.

Knowledge, Skills & Abilities:

• Deep understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem.
• Ability to access, analyze, interpret, and communicate ads performance insights leveraging a wide range of standard data science tooling.
• Demonstrated ability to structure and conduct analyses to generate insight and recommendations.
• Proficiency in advanced analytical tools (e.g. SQL, SAS, SPSS)
• Understands the industry, key verticals, and brands, then can creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition.
• Ability to communicate highly complex mar-tech and measurement concepts to executive audiences.
• A deep understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques.

Minimum Qualifications:

• Bachelors degree in a quantitative or business field - economics, math, engineering, operations research or similar
• 8+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company Experience with ads measurement

Preferred Qualifications:

• Advanced degree in business, math, economics, engineering or a related field
• A deep understanding of the digital advertising and measurement ecosystem as it relates to Brand and DR
• Extensive direct work experience with top advertisers in vertical-specific domain across Brand and DR measurement
• Experience with team or peer leadership and development
• Self-starter who is equally comfortable presenting to C-level executives as plugging in and writing queries/code
• A proven track record of building and influencing client or partner relationships

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.